Video content isn’t just a passing trend, it’s a fundamental shift in how businesses connect with people, with AI video marketing standing at the forefront of this evolution. It’s revolutionizing the way businesses communicate with their audiences but also the quality and depth of the engagement. Nowadays, most people prefer watching a snappy, informative video over reading a lengthy article. 

Did you know that more than 54% of consumers want to see more video content from a brand or business they support? This increasing demand underscores the indispensable role of AI plays in the contemporary business environment.

There are many areas that define AI in Video Marketing, from AI video editors that polish your content to AI video makers that help craft engaging stories, these AI tools for video editing are shaping the business landscape into something more dynamic and interactive.

Why Should You Use AI in Video Marketing?

Now you might be asking yourself: why should you consider using AI in your video marketing strategy? 

First off, AI video tools can help you become way more efficient. We’re talking about shaving off hours of manual labor, giving you the time to focus on what you do best – being creative and innovative. Plus, it’s a cost-saver, and who doesn’t appreciate saving a bit here and there, right?

Next up, the precision and personalization that these AI tools for video editing offer are great. It’s about crafting content that hits the nail on the head every single time, connecting with your audience in ways that were once considered unimaginable. 

Using an AI video editor, you can whip up content that’s not just slick but packed with elements that resonate, engage, and captivate.

How do I Use AI in Video Production?

Now, let’s start to get practical and talk about how to actually use AI in video production. And it’s simpler than you might think.

Pre-production

Kicking off with pre-production, the stage is set for some serious planning and strategizing. It’s where AI video marketing tools come into play, helping you with outline writing, storyboard creation, and overall planning. 

Picture this: AI tools that can suggest narrative angles, help in drafting scripts based on trending topics and even assist in visualizing the storyboard. It will help you get an amazing head start.

Production

AI video maker tools can assist in real-time editing, optimizing lighting and sound, and basically ensuring that your content looks and sounds top-notch. It’s like having a virtual assistant that’s got your back, making sure everything is just perfect.

Post-production

This is where AI video editors shine, helping you with editing, sound mixing, and adding those final touches that make your video pop. 

Imagine automated editing where the software can pick the best shots, align the sequences, and even suggest music and sound effects that elevate your content to a whole new level.

Enhance Your Video Strategy through AI

In this section, we show you 3 different strategies on how to effectively use AI to improve your video strategy.

Optimizing Video SEO

Video SEO is what will make sure your video gets shown to the right eyeballs.

Starting off, in video SEO, we’ve got keyword analysis, a vital cog in the AI video marketing wheel. Think of it as tuning into your audience’s frequency, catching the words and phrases that resonate with them. It’s a bit like matchmaking – pairing your content with people who will truly appreciate it.

Next up, we have automated tagging and descriptions, the AI video editor’s magic touch that ensures your content is easily searchable and discoverable. It’s a nifty shortcut to getting your videos more attention, without breaking a sweat. It’s all about letting the technology do the hard yards, so you can focus on creating.

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Real-time Video Analytics

Oh, and here’s where things get really exciting – real-time video analytics. It’s like having a pulse on your audience’s reactions, getting instant feedback on what’s working and what’s not.

Take viewer engagement analytics, for instance. These AI video tools can gauge reactions, track engagement, and basically give you a peek into your viewers’ minds. It’s data with a heartbeat, providing insights that are both deep and actionable.

And we can’t forget about video performance tracking. It’s about having your finger on the pulse, tracking your video’s journey, and celebrating the wins while learning from the misses.

Chatbots and Virtual Assistants in Video Content

Lastly, we venture into the territory of chatbots and virtual assistants in video content. And this is where things get really interactive.

Imagine crafting interactive video experiences that are immersive and engaging. It’s where your content isn’t just watched but interacted with, creating a two-way conversation that’s both lively and enriching. 

And let’s not overlook customer service integration, where AI video makers bridge the gap between content and customer service. It’s about nurturing a relationship with your audience, being there to assist, answer, and guide, and making every video an opening to a conversation.

Best AI Video Marketing – Video Generators

In this section, we’ve got a lineup of some tools that are just waiting to jazz up your video marketing game. Let’s dive in!

Pictory

AI video editor tool for AI video marketing

 

This tool is like the dream companion for anyone looking to dip their toes into AI video marketing. Imagine having a tool that’s adept at condensing long articles into short, vibrant videos, keeping the essence intact. 

It’s not just an AI video editor, it’s a storyteller in its own right. And the best part? It’s user-friendly, making your journey from concept to creation a total breeze. Pictory is like having a seasoned editor right by your side, guiding you every step of the way.

Synthesia

Hold onto your hats because Synthesia is here to wow you with its innovative approach to video creation. Think of it as your AI video maker wizard, enabling you to craft personalized videos at scale.

HeyGen

AI video maker tool

HeyGen, a place where AI video tools come alive to help you create dynamic and interactive video content. It’s like a playground for creators, offering a plethora of features that make video creation not just easy but downright fun. 

HeyGen brings a personal touch to AI video editing, allowing you to craft content that speaks directly to your audience, creating a connection that’s genuine and engaging.

DeepBrain AI

DeepBrain AI is your backstage pass to creating videos that are not only visually stunning but packed with intelligent insights.

Imagine having a tool that understands the nuances of video creation, guiding you to craft content that’s both smart and engaging. DeepBrain AI is all about pushing the boundaries of what’s possible, helping you explore new frontiers in video creation.

Synthesis

A tool that’s rewriting the rules of video editing. It’s not just an AI video maker, it’s a catalyst for creativity, offering a platform where ideas come to life with a burst of innovation. 

Synthesis understands that in the world of video, it’s all about the experience, and boy does it deliver on that front. It’s your partner in crafting videos that are not just watched but felt, creating a ripple of engagement that goes beyond the screen.

Conclusion

It’s evident that AI tools for video editing are not just tools, they’re partners in shaping a dynamic and interactive video strategy for businesses. Stepping into the future with AI video marketing means embracing a landscape that’s brimming with opportunities for innovation and engagement.

Want help to start leveling up your video content production? MultiVision Digital is here for you. Reach out today, and we will evaluate your budget and goals, to help you skyrocket your growth with video marketing. 

See you in front of the camera!