Business Video Marketing Tips

Most B2B marketers are still figuring out AI video production the hard way. Adoption is moving fast; understanding isn't. According to Wyzowl's 2026 State of Video Marketing report, 63% of marketers now use AI tools for video creation or editing, ...

Attorneys and legal marketing professionals know that prospective clients conduct thorough online research before making hiring decisions. Yet many law firms still lack the video content that directly addresses what these prospects want to know during their evaluation process, here, ...

The way prospective clients find attorneys is changing faster than most firms realize. Where Google once delivered ten blue links, AI search tools now answer legal questions directly, citing the sources they consider most trustworthy. For solo practitioners and small ...

Your case study video content is one of the most durable assets your company can invest in. Unlike a social media post or a paid ad that fades within days, a well-produced case study video can work for your business ...

If you're in a service-based business, whether that’s a law firm, accounting practice, or B2B provider, your future clients are already on LinkedIn. And more importantly, so is your opportunity to connect with them. Leveraging LinkedIn video ads allows you ...

The most common reason why legal professionals avoid attorney video marketing isn't technical complexity or budget constraints; it's the fear of looking unprofessional on camera. This concern stops many law firms from using one of the most effective client acquisition ...

People are consuming videos at an alarming rate because video content gives the most amount of information in the shortest amount of time. That must be why HubSpot reports that "𝟲𝟳% 𝗼𝗳 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝘀𝗮𝘆 𝘀𝗵𝗮𝗿𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘃𝗶𝗱𝗲𝗼𝘀 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 ...

As a video production agency,  we love seeing more and more people use Youtube, and LinkedIn, and other channels, for video marketing.  One of the main things we teach and support our clients with at our video production agency is ...

Animated explainer videos convert leads because they make complex things easy to understand. When buyers understand what you can offer, they qualify themselves as new business opportunities. In this business marketing video case study, we will showcase how a business ...

Building an effective video marketing strategy requires more than just creating content and hoping it performs well. Whether you work with a professional video marketing agency or handle production in-house, success depends on aligning your video content with specific business ...

We get asked all the time about video production cost estimates.  And what are the main factors to consider when putting together a video production budget? In this video marketing tip, we will help you understand that there's really no ...

How long should a business video be when people are consuming videos at an alarming rate? Cisco states that online videos make up more than 82% of all consumer internet traffic in 2024. So by this logic, if your business ...

Business decision-makers increasingly rely on online video because it delivers the most information in the shortest time, making B2B video production a powerful tool for converting prospects into qualified leads. According to Wyzowl's survey, 91% of businesses now use video ...

In this B2B video marketing tip, we'll give you two ROCK STAR  why you should invest in B2B sales video today! B2B decision-makers are watching more and more B2B sales videos every single day.  Why? Because it gives them the most ...

Business video is extremely versatile in its use within an organization’s sales and marketing process, and that makes business video marketing a great investment.  Especially compared to the other marketing investments you've made over the years, like direct mail, trade ...