What Kind of Video is Best for B2B Video Marketing

People are consuming videos at an alarming rate because video content gives the most amount of information in the shortest amount of time. That must be why HubSpot reports that “๐ฒ๐ณ% ๐ผ๐ณ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ฒ๐ฟ๐ ๐๐ฎ๐ ๐๐ต๐ฎ๐ฟ๐ถ๐ป๐ด ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐ถ๐ฑ๐ฒ๐ผ๐ ๐ผ๐ป ๐๐ผ๐ฐ๐ถ๐ฎ๐น ๐บ๐ฒ๐ฑ๐ถ๐ฎ (๐ฌ๐ผ๐๐ง๐๐ฏ๐ฒ, ๐๐ป๐๐๐ฎ๐ด๐ฟ๐ฎ๐บ, ๐ง๐ถ๐ธ๐ง๐ผ๐ธ) ๐ต๐ฎ๐ ๐๐ต๐ฒ ๐ฏ๐ถ๐ด๐ด๐ฒ๐๐ ๐ฅ๐ข๐โ. And B2B video marketing will continue to be used by a vast majority of businesses as Wyzowl states that โ91% of businesses use video as a marketing tool in 2023.โ
So whether you are currently budgeting or want to get started making B2B video marketing content, today is a great time to figure out the best video content for your firm.
Why B2B Video Marketing is on the Rise?
B2B Video Marketing is on the rise in part because of our lives outside of our business day.ย Our personal behavior has always driven our business behavior.ย We bought things online in our personal lives before our business lives.ย We used our cell phones on a personal basis before a business basis.ย And the list of behaviors that fit these criteria goes on and on.ย ย
This is exactly the reason why B2B video marketing is on the rise.ย We are all comfortable going on YouTube to find information or to watch a video on how to fix a household problem.ย Thus more and more people have come to use videos to learn and understandโฆ This is EXACTLY why your business should be creating videos and why B2B Video Marketing is on the rise.
Video content gives decision-makers the most amount of information in the shortest amount of time when they want to understandย
- Solutions that are available to their problems
- Your business
- Your products and servicesย
- What makes you different from the competitors
- The skill sets of your peopleย
Hereโs the kicker if you are not planning to start investing in B2B video marketing contentโฆif you don’t have video content then the next decision maker who goes to check out your business or might move on to another company that has videos of their products, services, benefits, and answers questions that come up in the sales process.ย Additionally, videos will benefit you because you will have prospects that will be more engaged with your business, get to know your people, build the know, like, and trust factor and convert more qualified leads than if you did not have B2B video marketing content.
So What is The Best Type of Video Content to Make?
First off, to have a sound video marketing strategy you will need to plan for many videos that span many business objectives.ย That doesnโt mean you do them at one time but rather build up your video library, and thus your video marketing strategy, over time.ย
But since one video is not a video marketing strategy, where do you get started?ย We have an expression that goes
โ๐๐ก๐ ๐๐ข๐ซ๐ฌ๐ญ ๐ญ๐ก๐ข๐ง๐ ๐ฒ๐จ๐ฎ ๐๐จ ๐ฐ๐ก๐๐ง ๐ฒ๐จ๐ฎ ๐ฌ๐ญ๐๐ซ๐ญ ๐ญ๐ก๐ข๐ง๐ค๐ข๐ง๐ ๐๐๐จ๐ฎ๐ญ ๐ฏ๐ข๐๐๐จ,
๐ข๐ฌ ๐ญ๐จ ๐๐จ๐ซ๐ ๐๐ญ ๐๐๐จ๐ฎ๐ญ ๐ฏ๐ข๐๐๐จ.โ
This basically means that the best video content for your business depends on your current business objectives.ย Where are your other marketing strategies and your other sales strategies directed?ย This is where your video marketing strategy should be creating videos to support.ย The net result is that video is a piece of that communication mix.
For example, which of these business marketing objectives are you working on right now?
- Branding and awareness
- Lead conversionย
- Nurturing
- Product launchย
- Case studyย ย
- Testimonialย
- Thought leadership
These are all areas where B2B video marketing content can be included into the mix.ย But as noted, one video is not a video marketing strategy, so therefore you would not create a product video and then use that for thought leadership.ย You would not create a branding and awareness video and use that for lead conversion or in the nurturing stage.ย Just like you create distinct content for each stage of the sales funnel, that is the same methodology when you create video content for a sound video marketing strategy.

Yes, that’s a lot of video content to create over the years.
So when you are asking โwhat is the best video to makeโ, it is a matter of โwhich type of videos will fit into our current business objectives.โย Thus you will be creating B2B video marketing content that will support your current business initiatives from a sales marketing and communication objectives.
If youโre ready to level up your video content into a video marketing strategy, reach out to us or give us a call at (646) 319-8609.
See you in front of the camera!