Did you know 88% of marketers say video delivers the best ROI?

Creating high-quality marketing videos is crucial for the success of businesses in a competitive market like New York City, where competition is fierce and attention spans are short, creating standout marketing videos is essential. Effective marketing boils down to one key factor: understanding.

To thrive in video advertising, businesses must first grasp their client base and target audience. Understanding who you’re trying to reach informs every decision, from the video’s tone to the style of presentation.

Once you’ve identified your audience, it’s essential to present information in an engaging, entertaining, and enticing way. Capturing attention is the ultimate goal in video marketing, and the best videos not only engage the intended audience but also attract viewers beyond your target due to their originality and relevance.

With this understanding, we’ve compiled seven key tips to help you direct a marketing video like a pro. As NYC’s leading video production agency, we’re here to help you master the art of directing impactful marketing videos. Whether you’re promoting a product or building your brand, these seven expert tips will set you up for success. Let’s dive in!

2 LM 5 tips Looking the best Banner

1. Start with Your Script for your Video Marketing

Just as a blockbuster film or award-winning TV show begins with a strong script, so does a successful marketing video. Your script isn’t just a roadmap for the production team—it defines the message, sets the tone, and ensures your content resonates with your audience. A well-thought-out script is critical to keeping the video on point and within budget.

Pro Tip: A well-thought-out script minimizes re-shoots and post-production edits, keeping your project within budget.

When crafting a script, focus on delivering your core message in a concise and engaging way. Think about your audience—what problem are you solving for them, and how can you showcase your product or service effectively? Every line of dialogue or narration should serve a purpose, whether it’s to inform, persuade, or entertain.

A good script also helps manage production costs. A clear vision reduces unnecessary re-shoots or post-production edits, ensuring you stay within budget. Cutting corners on the script often results in a video that misses the mark, ultimately losing the attention of your viewers.

Key Tips for Scriptwriting:

  • Focus on your audience: What problem are you solving for them?

  • Keep it concise and engaging: Every line should inform, persuade, or entertain.

  • Create a detailed outline: Break down each scene to align with your key message.

To avoid these pitfalls, start by developing a detailed outline, breaking down each scene, and identifying your key message. This method ensures your script stays on track and speaks directly to your audience.

2. To Direct a Marketing Video Like a Pro: Considerate Casting

Pro Tip: A relatable cast enhances trust and engagement with your audience.

Okay, so you have your script proofed and ready to go! Now, it’s time to consider who is the best fit for each role in your script. This begins with establishing the voice and tone of your script, and how objectives are accomplished through the relevant conveyance of your message.

To Direct a Marketing Video Like a Pro: Considerate Casting

Key Considerations:

  • Match your talent to your target audience’s demographics.

  • Prioritize authenticity: Choose individuals who genuinely represent your brand’s voice and values.

  • Use customer analytics: Let your audience data guide your casting choices.

As it relates to video advertising, the roles of your speaker(s) must attest to the message they are conveying and who the message is being conveyed to. Good casting, especially as it pertains to the demographic of your clientele, is going to play a key role in how effective your message is and how well your audience will receive it. In the casting process, you should always revert back to your customer analytics to determine who best serves as the spokesperson of your message (to your clients).

3. Location Scouting

As we wrap up, remember this: YouTube ad targeting isn’t just a tool; it’s an opportunity to connect with your ideal customer in a world that’s overflowing with content. Use it wisely, use it creatively, and watch your business thrive. If you’re not sure how to get started and want to get expert help, contact us to request a free quote from us. 

Whether your video is animated, live-action, or simply text on-screen, there is much to consider when it comes to the setting of your video. The easiest way to approach this step is to consider the product you offer, its role in the environment, and its role in the daily lives of the consumer.

Key Questions to Ask:

  • Where is your product typically used or consumed?

  • Does the location enhance the visual appeal of the video?

For instance, if your business sells coffee grounds, you’d best reach your consumer by setting your video in a coffee shop; show the process by which your product is made and handed to the consumer—as well as the consumer’s reaction—in that relevant setting.

If your business sells coffee grounds, you probably shouldn’t have your advertisement set in a football stadium. Consider your product and how/where it’s consumed in the script-writing process. However, you should also consider locations that would make your video advertising visually enticing.

The location should also enhance the visual appeal of your video while making the product relatable. In New York City, from iconic landmarks to hidden gems, the right backdrop can make all the difference in how your message is received.

Post Form

"*" indicates required fields

Ask a questions, Get Quote
This field is for validation purposes and should be left unchanged.

4. Set Design on Your Video Advertising

Once the location for your marketing video has been chosen, the next step is to ensure that the set design effectively communicates with your audience. Product placement plays a pivotal role here—strategically showcasing your product reinforces brand recognition and increases the likelihood of purchase.

Key Tips for Set Design:

  • Align the set with your brand’s mission and personality.

  • Showcase your product’s use in real-life scenarios.

  • Add subtle, intentional touches that tell a story.

Pro Tip: Cohesive design elements help create a narrative that resonates with your audience.

Think about how your set reflects your production, transportation, and product application processes. Your video ad should embody your company’s mission, personality, and values, creating a cohesive narrative that speaks to your audience’s needs.

5. Collaborate with Your Peers

Pro Tip: Effective collaboration often uncovers hidden opportunities to elevate your video.

Steve Jobs would remind us that, “Great things in business are never done by one person; they’re done by a team of people.” Collaboration is key within your video advertising production team and crew. Whether someone has an opinion about a shot, certain dialogue, setting, or budget constraints, it’s important to hear them out. Rely on the expertise and creativity of your peers, and you might find that there was a puzzle piece missing—one that was never in the box to begin with!

How to Foster Collaboration:

  • Encourage open communication within your team.

  • Leverage individual expertise: Everyone from the director to the editor plays a critical role.

  • Stay flexible: Be open to creative input and new ideas.

FB Ad How Much does a video cost v1

6. Adhere to Your Video Advertising Budget

The goal of making videos for marketing is to profit. That’s common knowledge. Exceeding your budget not only hinders returns, but it may not even be necessary in the first place. People enjoy simplicity and matter-of-fact marketing. “How will this help me? How much is it? How is it made?” These are the questions that your clients will think to themselves right off the bat—be it subconsciously or purposefully. Answer these questions clearly, but do so in a creative and attention-grabbing way! And, most importantly, keep an eye on your budget.

Pro Tip: A well-planned budget ensures your video achieves its goals without unnecessary expenses.

Key Tips for Budget Management:

  • Answer your audience’s key questions: “How will this help me?” “How is it made?”

  • Focus on delivering your message creatively and clearly.

  • Use cost-effective tools like remote video capture to save up to 60% on production costs.

There’s a reason you’re making a marketing video and not putting an ad in the newspaper; you want your advertising to stand out! But, throughout the writing, production, shooting, and editing processes, keep in mind that you have a budget to stick to. The best way to stick to that budget is to keep simplicity and efficiency at the forefront of your intentions. Relay information about your product or service, but do so in a way that makes financial sense.

remote-video-capture

7. Remote Video Capture

Pro Tip: Remote video capture is perfect for teams with members in different locations, offering convenience and cost savings.

Okay, so that’s a lot to take in. Granted, a video advertising can be stressful, expensive, and time-consuming. However, there are new alternatives to traditional shooting processes. Through our Remote Video Capture alternative to traditional shooting, businesses can work with a production team and crew—without the expenses of video equipment or spending their own time on the project.

How It Works:

  • Use a smartphone, tablet, or computer to record 4K video.

  • Collaborate in real time with a professional director.

  • Upload footage to the cloud for seamless editing.

With our services, you’ll be able to record 4k video anytime with a smartphone, tablet, or computer—all while under the direction of a professional director. For marketing teams that need service teams across different locations, our solution allows collaboration among multiple users in real-time. After the shoot is complete, we upload the footage to the cloud and begin professional editing processes. Through this cost-effective method, businesses interested in video advertising can save up to 60% off of typical production costs.

Where Do I Start?

When you and your team are ready to effectuate your video marketing ideas, simply reach out to us and we’ll get the process moving.

Our team will be happy to work with you every step of the production, adhere to your budget, and offer expertise throughout the process. Submit a free quote request with us. Hundreds of clients before you began enhancing their video marketing by submitting the same request you will.

We’ll see you in front of the camera!

As we wrap up, remember this: YouTube ad targeting isn’t just a tool; it’s an opportunity to connect with your ideal customer in a world that’s overflowing with content. Use it wisely, use it creatively, and watch your business thrive. If you’re not sure how to get started and want to get expert help, contact us to request a free quote from us.