How LinkedIn Video Content Can Strengthen Your Industry Presence

LinkedIn video content is crushing it lately and there is good reason. LinkedIn, a hub for over a billion professionals to network and share expertise, is evolving with the introduction of its video feed feature, designed to enhance how individuals and businesses engage on the platform. 

Recognizing the power of thought leadership video content, LinkedIn video content aims to transform professional communication and content sharing. This highlights the increasing importance of video in professional settings, where dynamic and visually engaging content can significantly influence decision-making and personal branding.

The Rise of Video on LinkedIn

LinkedIn is the place where professionals connect, share ideas, and market themselves. It’s the perfect place to get your product or service in front of key decision-makers if you’re in the business-to-business (B2B) niche.

Once a haven for resumes and text-heavy updates, LinkedIn is now embracing thought leadership video content. And why not? Video marketing is engaging and revolutionizes how professionals connect and communicate on the platform.

Posts with thought leadership video content attracts significantly more views, comments and shares than text-only posts. In fact, social media posts with videos generate 48% more shares than text-based posts. But what’s the impact on my bottom line, you might ask…

Well, 95% of B2B buyers say videos play a crucial role in their purchase decisions.

But keep in mind that it’s not all smooth sailing. The shift to video brings its own set of challenges. Producing quality thought leadership video content that stands out and reflects your brand’s voice requires expertise—especially in fields like industrial manufacturing, law, or real estate, where the message must be precise and impactful. In the next sections, we show you how to build thought leadership video content with video marketing, the best practices for LinkedIn video content on, and some examples in key industries.

Building Thought Leadership Video Content

Stepping up as a thought leader? Video marketing is your best bet. So, what types of video content work best for thought leaders? 

Think along the lines of in-depth analyses, insightful commentaries, and expert interviews. These formats showcase your expertise and foster a genuine connection with your audience. They see the face behind the facts, which adds a layer of trust and relatability to your professional persona.

Also, keep in mind that consistency is key. Regular posting keeps your audience engaged and helps build a narrative that reinforces your position as a thought leader. So, posting a good volume of video content on a consistent schedule is extremely important. 

But it’s also important to not compromise on quality. Each video is a building block in your professional reputation, so quality can’t take a back seat. High-quality video production shows your dedication to your craft and professionalism, enhancing your credibility. 

Consistency and quality are just two aspects of building thought leadership on LinkedIn. In the next section, we show you all the best practices you need to keep in mind.

LinkedIn Video Content Best Practices

Here’s how you can nail your videos every time:

Keep It Professional, Yet Personal 

Your LinkedIn videos should strike a balance. Yes, keep it professional, but let your brand’s personality shine through. This makes your content relatable and helps you connect with your audience on a more personal level.

Focus on Quality 

Quality can’t be compromised. High-quality visuals and clear audio are non-negotiable. They reflect your brand’s standards and professionalism. Your video is often the first impression potential clients will have of your business.

Get to the Point 

LinkedIn users are busy professionals. They appreciate video content that respects their time. Start with a compelling hook, stay on topic, and keep your videos concise. Aim to inform, engage, and impress, all within a short span.

Optimize for Silent Viewing 

Many users scroll through LinkedIn in environments where audio isn’t feasible. Include captions or on-screen text to ensure your message gets across even when the sound is off.

Call to Action

What’s your video’s goal? Whether it’s encouraging viewers to visit your website, join a mailing list, or check out another video, a clear call to action is crucial. Make it simple and direct.

Regular Posting Schedule

Consistency is key to building an engaged audience. By posting regular LinkedIn video content, you keep your brand top-of-mind and build a loyal following. Plan your content calendar wisely and stick to it.

Leverage Trends and Thought Leadership Video Content 

Stay updated with the latest trends in your industry. This not only positions you as a thought leader but also keeps your content fresh and relevant.

Custom Video Strategies for Key Verticals

Now that you know how to create thought leadership on LinkedIn, and the best practices to make your videos stand out, let’s see some examples to get your creativity flowing. 

• Law Firms: For law firms, trust and credibility are everything. Video marketing like client testimonials and expert insights can significantly boost your firm’s reputation. Picture this: a client sharing a heartfelt story about how your firm won them justice. Powerful, right? Plus, expert insights delivered via video help demystify complex legal concepts, making them accessible to potential clients.
• Financial Firms: In finance, clarity and compliance are non-negotiable. Video formats that work well here include market analyses and investment advice, presented in a way that’s both informative and digestible. It’s not just about sharing data, it’s about explaining what it means for your viewer’s wallet.
• Manufacturing Companies: For manufacturers, transparency is extremely important. Video tours and process explanations can open up your operations to the world, enhancing trust and showing how products are made. 

• Real Estate: In real estate, seeing is believing. Virtual tours and property showcases allow potential buyers to explore properties without stepping foot inside. Regular market updates and investor tips via video also keep your clients informed and ready to make decisions. 

Conclusion

LinkedIn’s strategic shift towards video content shows the platform’s commitment to enhancing professional communication and engagement. This article illustrated the impact of video in professional settings, emphasizing its role in boosting visibility, engagement, and decision-making among over a billion users.

High-quality, strategically crafted video content is crucial for business growth and establishing thought leadership. For those looking to excel in video production and take advantage of the power of LinkedIn’s new features, get in touch with MultiVision Digital to ensure that your content stands out and effectively reaches your target audience.

See you in front of the camera!