5 Easy Videos | Get Started Using Online Video Marketing
Online video marketing converts! Increasing conversions for lead generation, pipeline development, building awareness, SEO ranking and more is crucial. Working with a professional business video production company can provide your business with a strategic marketing edge. And collaborating with a professional business video production company to take advantage of online video marketing in your lead generation and sales efforts, has never been easier and does not have to be expensive.
Is your website converting visitors into customers as effectively as it could be?
Online video marketing content converts buyers at all different points of the buying cycle. Moreover, it converts at a higher rate than other marketing tools. Most business executives would rather watch a website promo video production than read text because it gives them information quickly. Online video marketing’s ability to captivate potential clients and turn them into qualified leads is second to none. And if you want to get started, you might consider speaking with a professional business video production company. This way you can create online video marketing content that delivers an engaging and personal message.
What does business video content marketing mean?
Business video content marketing is a dynamic strategy that involves creating and leveraging video content to promote your brand, products, or services. It’s an integral part of modern digital marketing efforts, designed to engage customers, provide valuable information, and drive business growth. Here’s a deeper look into what business video content marketing encompasses and why it’s essential for businesses today.
Definition and Scope
Did you know that 84% of people are convinced to buy a product or service after watching a video about the product or services on your website?
Video content marketing for businesses involves producing video material that is not just promotional but informative and engaging as well. This can range from product demonstrations and company overviews to customer testimonials and educational content. The goal is to create videos that capture interest and encourage viewers to take action, whether that action is making a purchase, signing up for more information, or simply following your brand for ongoing engagement.

The Power of Video in Online Video Marketing
Video marketing has become a cornerstone of digital strategy due to its profound impact on engagement and conversion rates. Here’s a closer look at why video is such a powerful tool in transforming casual browsers into committed customers.
Why Video Outperforms Other Content Types
Incorporating video on a landing page can boost conversion rates by over 80%. This statistic shows how powerful video can be in persuading website visitors to take action.
Higher Conversion Rates: Video content consistently achieves higher conversion rates compared to other forms of digital content. This means that people who watch videos are more likely to take the action you want, like buying a product or signing up for a service, compared to those who just read text or look at images. Simply put, videos lead to more sales.
Effectiveness of Video Throughout the Buying Cycle
Video content is not just a one-stage wonder; it’s effective at every point in the buying cycle:
Awareness Stage
At the outset, video is a dynamic tool for introducing your brand and offerings. A compelling video serves as your digital handshake, capturing interest and setting the tone for what potential customers can expect. It’s not just about showing off your products; it’s about telling a story that resonates with viewers, making them feel connected and intrigued enough to learn more.
90% of consumers say video helps them make purchase decisions
Consideration Stage
As potential customers delve deeper, they seek detailed information to help make informed decisions. Here, video shines by demonstrating the functionality and benefits of your products or services in a way that text and images alone cannot. Through walkthroughs, how-tos, and explainer videos, we help viewers understand your offerings in a clear, engaging manner. This stage is crucial for building trust and credibility, as customers consider whether your solutions meet their needs.
Decision Stage
When a customer is on the verge of making a purchase decision, trust and assurance are key. Video testimonials and in-depth product reviews play a critical role here. They provide social proof and real-world examples of your product in action, addressing common questions and concerns. This stage is about reinforcing value and alleviating any last-minute hesitations with robust, convincing content that confirms the worth of your offerings.
Post-Purchase Stage
The relationship doesn’t end at the sale. Post-purchase videos are vital for customer retention and long-term satisfaction. Onboarding videos guide new customers in using their purchases effectively, maximizing their value and fostering a positive ongoing relationship. Support videos can offer troubleshooting tips and maintenance advice, which enhance the customer experience and encourage loyalty.
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Reference Your Video Content – Online Video Marketing
Ready to unlock the full potential of your website promotional video with your sales team?
One way companies can get the most out of their website promotional video production is for their sales teams to reference their online video marketing content at every stage of the buying cycle. They can send their online video marketing content as a follow up to a telemarketing call. This works far better than a PDF file. In addition, sending a video link to the prospect is a unique way of grasping the potential client’s attention. It also educates them on the benefits your company offers.
Simply put, having a professional business video production strategy creates action. Your online video marketing endeavors will move the prospect deeper into the sales cycle. Research from Forrester, ComScore, eMarketer, and other top research state between 40 and 52% of the time prospects will move one step down the purchase funnel after watching online marketing video content.
Creating Videos to Get Started
Given these impressive stats, having a professional business video production strategy is a top way to engage and convert. Casual browsers transform into leads and paying customers for budget conscious companies. Most businesses understand the power of online video marketing with video content but are unsure where to get started. Here are 5 types of easy to create videos to help solve the question, “How do we get started?”
- Product education / demonstration – all companies sell either a product/service and have this information on their website and talk about their products and services everyday! Now do it in front of the camera! You are the expert, show your stuff.
- Post presentation objection handling – record answers to the top three objections your customers have and present them with confidence and conviction that will build trust and more sales.
- Customer testimonial video – your customers love you and most likely have relevant stories of your team, product, implementation and service. Find a customer for each product/service you have and start filming!
- Key people behind your sales team – don’t your customers love your technical team and back office staff!!! Give your sales team videos that show prospects your talented team. This way they can see who will be servicing them post-sale. Take the focus off the “sales person.”
- Thank you overview video – send a video after that important sales meeting to remind the prospect of your firm’s key value propositions and experience.

Best Practices for Online Video Marketing
Creating effective video content is essential for captivating your audience and driving your marketing objectives. Here are some fundamental best practices.
1. Scripting Your Video
- Clarity and Conciseness: Start by crafting a script that conveys your message clearly and succinctly. Avoid industry jargon unless your audience is familiar with it. Keep your language simple and direct to ensure the message is accessible to a broad audience.
- Engaging Opening: Your video should grab attention within the first few seconds. Use a compelling question, a surprising fact, or a relatable problem to hook viewers right away. According to a study by Microsoft, the average human attention span is now just eight seconds, underscoring the need for a strong start.
- Call to Action: Always include a clear call to action (CTA). Whether it’s visiting a website, signing up for a newsletter, or following your brand on social media, make sure viewers know what step you want them to take next. Videos with a CTA can increase conversion by up to 80%, according to Unbounce.
2. Pacing and Structure
- Keep It Dynamic: Maintain a steady pace to keep the video engaging. Avoid long pauses or overly repetitive information which can cause viewer interest to wane.
- Logical Flow: Ensure the information unfolds in a logical sequence. This helps build understanding and keeps the viewer engaged from start to finish.
- Duration: Aim for brevity. A good rule of thumb is keeping most videos between 1-2 minutes for social media. Wistia found that videos up to 2 minutes long get the most engagement.
3. Visual and Audio Elements
- High-Quality Visuals: Use high-resolution images and video footage to ensure your content looks professional. Poor quality visuals can undermine the perceived value of your content and brand.
- Consistent Branding: Incorporate your brand colors, logos, and visual style consistently throughout the video. This strengthens brand recognition and adds a professional touch.
- Clear Audio: Invest in good quality audio equipment. Clear sound is crucial; even the most visually appealing video can be ruined by poor audio quality.
- Subtitles and Captions: Include subtitles or captions not only to enhance accessibility but also to cater to viewers who prefer watching videos without sound, especially on social media platforms. Facebook reports that captioning videos increases average video view time by 12%.
4. Aligning Video Content with Online Video Marketing Goals
- Target Audience: Define who your target audience is and tailor your content to meet their preferences and needs. This ensures that the video resonates with viewers and leads to better engagement rates.
- Integration with Campaigns: Video should be an integral part of your marketing campaigns. Align video content with ongoing online video marketing initiatives to amplify other content and create a cohesive user experience.
- Performance Tracking: Use analytics to track the performance of your videos. Look at metrics like view count, play rate, and engagement levels to understand what works and what doesn’t. This data is invaluable for refining your video strategy and aligning it more closely with your marketing goals. According to HubSpot, 83% of video marketers say video helps them with lead generation, emphasizing the importance of tracking performance.
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By incorporating these best practices and taking note of these statistics, you can create impactful video content that not only looks professional but also strategically enhances your online video marketing efforts, driving engagement and achieving business objectives.
What to Expect from MultiVision Digital, Online Video Marketing Company?
When partnering with MultiVision Digital, you’re choosing a seasoned online video marketing company dedicated to helping you achieve tangible business results through compelling online video content. Here’s what you can expect when working with us:
1. Expertise and Experience
MultiVision Digital brings years of professional experience in video production and marketing. Our team of experts is adept at crafting videos that not only look great but also align perfectly with your marketing goals. We understand the nuances of different industries and tailor our approach to meet your specific needs.
2. Comprehensive Video Marketing Services
From the initial concept to the final edit, and distribution, MultiVision Digital covers all aspects of video marketing. Our services include:
- Strategy Consultation: We start by understanding your business objectives and audience, allowing us to create a video marketing strategy that delivers results.
- Content Production: Whether you need corporate videos, customer testimonials, explainer videos, or engaging social media content, our production team ensures high-quality visuals and sound.
- Video SEO: To maximize your video’s reach, we implement SEO best practices, ensuring your content is discoverable across platforms and search engines.
3. Measurable Results
We believe in the power of data to drive decisions. MultiVision Digital provides detailed analytics and performance tracking for every video, giving you insights into viewer engagement, lead generation, and ROI. Our goal is to not only meet but exceed your marketing objectives, ensuring each video campaign adds value to your business.
4. Personalized Service
At MultiVision Digital, we pride ourselves on our client-focused approach. We work closely with you throughout the process, from initial discussions to feedback and revisions. Our team is committed to your satisfaction, and we’re always available to answer questions or make adjustments as needed.
5. Innovation and Creativity
We stay at the forefront of video marketing trends and technologies, bringing innovative solutions and creative ideas to your projects. This ensures your content remains fresh, relevant, and effective in an ever-changing digital landscape.
6. Commitment to Quality
Quality is at the core of everything we do. We use the latest technology and techniques to ensure every video we produce meets the highest standards. Our meticulous attention to detail and commitment to excellence are what set us apart.

Why Choose MultiVision Digital?
Choosing MultiVision Digital means partnering with a company that understands the impact of online video marketing and has the skills to leverage it effectively. We help businesses of all sizes increase their visibility, engage their audience, and drive sales through strategic online video marketing.
Whether you are new to online video marketing or looking to enhance your existing efforts, MultiVision Digital is here to guide you every step of the way, ensuring your online video content makes a lasting impression.
Conclusions – Online Video Marketing
Having a professional business video production strategy in place is important. Furthermore, creating online video marketing content will allow you to inform and build trust. Your customers will engage in a quicker, easier and more effective manner than any other marketing medium. So, companies that start using online video marketing content will gain a quick competitive advantage and put themselves ahead of their competition.
And doing it sooner rather than later will provide your business useful everyday tools in the life of your sales and marketing processes.
Just like 10 years ago when your needed a website to be competitive, now every company needs be investing in a professional business video production strategy. Don’t wait until you have to catch up to your competition…contact a professional business video production company to gain a competitive advantage today and get your first series of marketing videos.
See you in front of the camera!
As we wrap up, remember this: YouTube ad targeting isn’t just a tool; it’s an opportunity to connect with your ideal customer in a world that’s overflowing with content. Use it wisely, use it creatively, and watch your business thrive. If you’re not sure how to get started and want to get expert help, contact us to request a free quote from us.