If you think LinkedIn is just about text posts and resumes, think again. The platform has changed, and video is now the king of content. The LinkedIn algorithm’s latest updates make it clear: video is no longer optional—it’s essential. Videos are now being promoted like never before, with some reaching hundreds of thousands of views, far outpacing traditional text-based content.

So, how can you leverage this shift to boost your visibility, engagement, and growth?

Let’s dive into the details and help you ride the video wave to success.

LinkedIn’s Shift Towards Video: What You Need to Know

LinkedIn is rapidly becoming a video-centric platform, not by chance. According to Darren McKee, a prominent LinkedIn influencer, video content on the platform is experiencing unparalleled growth. His video posts have garnered over 600,000 views compared to around 25,000 views for text-based content, highlighting a clear trend: LinkedIn is actively promoting video content to appear more frequently in user feeds.

Why this sudden focus on video? There are two main reasons:

  • Promotion of New Video Features: LinkedIn is introducing a TikTok-like video feature that favors short, vertical videos, aiming to keep users engaged longer by offering more dynamic and interactive content.
  • Algorithm Bias: The platform’s algorithm increasingly favors video posts. If your video catches the attention of LinkedIn editors or trends within the platform, it could reach a much broader audience, extending beyond your immediate network.

What Does This Mean for You?

For marketers and content creators, this shift underscores the importance of incorporating video into your LinkedIn strategy. Creating engaging, high-quality video content can increase your chances of being featured prominently on user feeds, ultimately boosting your visibility and engagement on the platform.

2 LM 5 tips Looking the best Banner

Why Video Content is Booming on LinkedIn

Video content is not just a trend; it’s the future of social media marketing. Here are a few reasons why video is booming:

  • Higher Engagement Rates: According to HubSpot, video content is 5 times more likely to drive engagement compared to static images or text-based posts. LinkedIn is no exception. Videos are more engaging, memorable, and shareable.
  • Increased User Time on Platform: LinkedIn aims to keep users on its platform longer. Video content, particularly short-form videos under 60 seconds, is highly effective at capturing attention and maintaining engagement.
  • Growing Demand for Video Content: A survey by Wyzowl found that 86% of businesses use video as a marketing tool, and 54% of consumers say they want to see more video content from brands they support. LinkedIn is capitalizing on this trend by enhancing its video features and promoting video content more aggressively.

How to Create an Effective LinkedIn Videos

 

Given LinkedIn’s push for video, it’s crucial to understand how to create videos for LinkedIn and make the most of this medium. Here are some key tips:

Keep It Short and Sweet

The new LinkedIn algorithm favors videos that are concise and to the point. Aim for videos that are under 60 seconds. According to Vidyard, 58% of viewers watch a business-related video all the way through if it’s under 60 seconds.

Go Vertical

LinkedIn’s new video features favor vertical videos, similar to formats on TikTok and Instagram Reels. Vertical videos are more aligned with mobile-first consumption, making it easier for users to view and engage with content without having to rotate their devices.

Add Subtitles

Did you know that 80% of LinkedIn videos are watched without sound? Subtitles make your content accessible to viewers who are in sound-off environments. Adding subtitles ensures that your message is communicated effectively, even if the sound is off.

Prioritize Authenticity Over Perfection

Gone are the days when only polished, studio-quality videos thrived. LinkedIn users appreciate authenticity, and the algorithm does, too. A simple video shot with a smartphone can outperform a highly produced video if it feels more genuine and relatable.

Need more tips on optimizing your video content for LinkedIn? Check out this comprehensive guide, The Ultimate Guide to Posting Videos on LinkedIn, by Salina Yeung, which dives deeper into video strategies and technical recommendations to help you succeed on the platform.

What’s the Ideal Budget for LinkedIn Video Marketing?

You can create impactful LinkedIn videos with any budget. Start with no cost by using a smartphone, natural light, and free editing tools for authentic content. For a more polished look, consider spending $500 to $2,000 on equipment and $0 to $50 per month on editing software. Adding captions can cost $1 to $5 per video minute. Focus on authenticity, as it often resonates best on LinkedIn.

Post Form

"*" indicates required fields

Ask a questions, Get Quote
This field is for validation purposes and should be left unchanged.

7 Engaging LinkedIn Video Ideas

To maximize engagement and capitalize on the new LinkedIn algorithm, varying your video content is key. Here are seven impactful video ideas to elevate your presence on LinkedIn:

  1. Share Company News: Keep your network updated on major milestones, acquisitions, or new initiatives to foster transparency and engagement.
  2. Announce Product or Service Launches: Build anticipation and excitement by teasing new products or services.
  3. Behind-the-Scenes Content: Offer a peek into your company’s operations or workplace culture to create a personal connection.
  4. Customer Testimonials: Highlight success stories from your clients to build trust and credibility.
  5. Industry Insights: Share educational content or thought leadership to position yourself as an expert in your field.
  6. Employee Spotlights: Showcase your team members to humanize your brand and foster relatability.
  7. Corporate Social Responsibility: Highlight your company’s social contributions to demonstrate your commitment to positive change.

Mixing these video types will keep your audience engaged while boosting your brand’s visibility on LinkedIn.

Tips to Leverage LinkedIn Video for Your Business Growth

We,  MultiVision Digital, a leading LinkedIn video Marketing company based in NYC, understand the impact of effective video content. We’ve helped numerous clients navigate the LinkedIn landscape by creating tailored video strategies that drive engagement and conversions.

Strategy Development

We begin by understanding your target audience and business goals. Whether you aim to increase brand awareness, drive website traffic, or generate leads, our team crafts a video strategy aligned with your objectives.

Video Production

From scriptwriting to filming and editing, we handle all aspects of video production. Our experience spans a wide range of video formats, including corporate videos, product demos, client testimonials, and educational content—perfect for LinkedIn’s diverse audience.

FB Ad How Much does a video cost v1

Video Marketing

Creating a great video is just the beginning. Our marketing expertise ensures your videos are optimized for the LinkedIn algorithm and reach the right audience. We provide guidance on when to post, how to use hashtags, and how to engage with viewers to maximize results.

How to Optimize LinkedIn Videos for Maximum Reach

To make the most of the new LinkedIn algorithm, follow these best practices:

  • Consistent Posting Schedule: Regular posting keeps your brand top-of-mind and signals the LinkedIn algorithm that you are an active contributor.
  • Use Relevant Hashtags: Hashtags enhance discoverability. Use industry-specific hashtags to reach your target audience.
  • Engage with Your Audience: Respond to comments, ask questions, and encourage shares to drive visibility and growth.
  • Leverage LinkedIn Analytics: Track metrics like views, likes, shares, and comments to refine your strategy.

linkedin marketing

However, the question arises: When and how often should I post videos on LinkedIn?

This is one of the most common questions, and the truth is, there’s no one-size-fits-all answer. To find your best posting time, consider factors like time zones, cultural differences, and your audience’s daily routines. As for frequency, aim for consistency over quantity—posting at least twice a week is ideal. Don’t post more than once every 24 hours to avoid diminishing your reach.

Key Technical Tips for Creating High-Quality LinkedIn Videos

To ensure your LinkedIn videos are both engaging and high-quality, keep these technical tips in mind:

  1. File Size: Aim for video sizes between 75 KB and 5 GB. For maximum quality, compress large files efficiently without losing clarity.
  2. Video Length: Desktop uploads can be up to 15 minutes, while mobile videos are capped at 10 minutes. Ensure your video is at least 3 seconds long.
  3. Supported Formats: LinkedIn supports MP4, MOV, ASF, FLV, and several other formats, with MP4 being the most recommended for compatibility and quality.
  4. Video Quality: Utilize natural lighting or a professional fill light kit, and invest in a good microphone to enhance audio clarity.
  5. Purpose & Planning: Plan your video carefully. Start with a strong hook, use subtitles, and avoid lengthy intro boards—ensure the first 6 seconds grab attention.

Combining these technical elements with a strategic approach to content creation will help your videos effectively engage LinkedIn’s audience and drive meaningful results.

Conclusion

With the new LinkedIn algorithm increasingly favoring video content, now is the time to jump on the video train. Start creating short, engaging, and authentic videos to reach a broader audience and elevate your brand’s presence on the platform.

Need help getting started? At MultiVision Digital, we specialize in crafting compelling video content that cuts through the noise. Contact us today to learn how we can help your brand thrive on LinkedIn.