Everybody knows that LinkedIn is the world’s biggest repository for business information and people data. But what most people don’t know, it’s also a marketer’s dream for creating awareness through LinkedIn video ads.

LinkedIn allows to hone in on your target persona.  You can target

  • Geographic area
  • Business title
  • Revenue size
  • even the company if you wanted to

This is what a LinkedIn advertising video program looks like, that is fully trackable and you can turn on and off at any time.

  1. First, you start with identifying your target audience – LinkedIn provides a lot of data sources for you to click on and drill down on a specific persona.
  2. Then you create a specific ad that targets that persona. In this LinkedIn video ad you will be identifying the problems that they have, or maybe the problems that they don’t even know that they have.
  3. Once you do this, you drive traffic to a specific landing page on your website which has a series of videos on it. Video like informative FAQ video that are educational and continue to provide your target persona with information that they need to know in order to convert into a lead.

 

You can also create two or three ads, for those use cases where you have two or three very similar personas and use a batch production video strategy to create targeted LinkedIn video ads for each persona.  When your targeted personas click thru to your website you have the chance to convert them into a lead.  Then most companies will have some type of email nurturing or sequencing system that these leads can then be nurtured across time.

And with a Video 1st Marketing Strategy you will plan to repurpose those FAQ videos into your email campaigns because email marketing is another great place to include video as video only improves open rates and improves click -through rates.

So a LinkedIn video advertising plan will allow you to

  • build awareness with your target audience,
  • create qualified leads by informing and educating them, and
  • nurture them in a way that’s personable using

If you want some help in executing this strategy, pick up the phone, give us a call, and we’ll be seeing you in front of the camera.