Animation in Training Videos: Tips and Best Practices
Using animation and motion graphics in training videos is a proven tactic to increase engagement and recognition of the subject matter. In this article, we’re going to show you how. You can think of animation or motion graphics as a magic wand that breathes pictures into life for better video training content.
It’s like creating the illusion of motion through a sequence of images. Motion graphics, on the other hand, is the art of combining text, images, and graphic elements into a video, often used to create dynamic and engaging visuals. These tools can improve the content and enhance the learning experience.
Keep reading to learn all the tips and best practices on how you can leverage these creative tools when you create video training content.

Why Training Videos are Effective
Guess what? The same medium we use to binge-watch cat videos can also be used as a golden ticket to business success.
Have you ever tried to explain a concept 27 times to 27 different people? It’s exhausting. When your business has videos for training, it’s like having a personal tutor available 24/7, ready to explain everything at the click of a button. A series of training videos are visual tools that simplify complex ideas and teach you step-by-step.
Whether it’s launching a new product, laying down a process, or getting your company culture right, video training is essential. From businesses to classrooms, they make learning fun, efficient, and easy.
Video training has a lot of advantages. It allows everyone to go at their own pace. For instance, if they miss a particular topic or detail, they can simply revisit that segment. It’s also cost-effective since it can cut down the money spent on travel expenses, printing materials, and rented venues.
If your business isn’t harnessing the power of training videos, you’re giving your competitors a great advantage over you.
An example of animation in training videos
Animation and Motion Graphics in Video Training
Considering that our attention span is shorter than that of a goldfish, learning needs to be fun, right? That’s when animation and motion graphics in training videos (some people call them animated explainer videos and motion graphics come into play. Whether it’s online courses, workshops, or the usual office training, these tools are of great help.
Animated explainer videos allow you to break down complicated topics into digestible pieces, while motion graphics add flair and elegance to your content. Together, they create an engaging and personalized learning environment that caters to the unique needs of your audience.
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Tips for Implementing an Animated Explainer Video in Training
Now, it’s time to explore the creative world of an animated explainer video and motion graphics. Below are some key aspects to keep in mind.
First off, you need to know your audience. So, who’s watching?
It’s important to match your style to suit the people who are watching your training. When thinking about your audience, consider their age, gender, occupation, lifestyle, values, interests, and beliefs.
Next, it’s important to understand their learning style. Some people prefer visuals, while others prefer words. So, you need to find the right sweet spot for your audience. Here’s how an animated explainer video can meet different learning preferences:
- Visual Learners: The very essence of animation appeals to those who learn best through seeing. For instance, to explain a business process, an animated flowchart can help visualize each step.
- Auditory Learners: Accompanying voiceovers or sound effects can assist those who retain information through listening. Ensure your animations are paired with clear voiceovers. For example, when explaining a new product’s features, accompany the animations with a descriptive narration.
- Kinesthetic Learners: Interactive animated elements, where viewers can click or engage with the content, cater to those who learn by doing. For instance, in a training module about product assembly, let the learner virtually assemble parts using drag-and-drop animated components.
Lastly, always strive for clarity and simplicity. Avoid over-complicating your message. Be clear in your ideas, regardless of the platform, be it YouTube videos, e-learning courses, or interactive webinars.

Best Practices in Designing Animated Explainer Videos for Training
We’ve covered the basics, now, let’s dive into the best practices. Designing an animated explainer video for training isn’t a walk in the park, but with these guiding principles you can paint the perfect picture:
- Utilizing Professional Tools and Software: Quality matters, and the right tools make all the difference. With the right tools, you can paint a masterpiece.
- Balancing Entertainment and Information: Your video needs the perfect blend of entertainment and information. Too much fun and the message is lost. Too dry, and you’ll bore your audience. Find that balance, and you’re golden.
- Incorporating Interactive Elements: Who doesn’t love feeling part of the action? Add interactive elements and you’ll turn viewers into participants.
- Aligning with Learning Objectives and Curriculum: Animation and motion graphics in training videos have to follow the roadmap. Keep it in line with what needs to be learned.
- Accessibility and Inclusiveness Considerations: It’s important to make your content accessible to all, regardless of ability or background.
- Monitoring and Evaluation Through Analytics: How do you know if your videos are hitting the bullseye? You need to look at the data. Analytics are your compass, guiding you and showing where tweaks are needed.
These practices aren’t just fancy words to tick off a list, they’re your guiding stars. Stick with them, and you’ll craft content that not only looks great but teaches and inspires.
Conclusion
Using animation and motion graphics in training videos isn’t just a ‘nice to have’. It’s essential.
These tools pack a punch and are great for a better learning experience. They ensure high engagement, breaking down complex topics into understandable chunks, and catering to all kinds of learners. It makes tough topics accessible and keeps viewers engaged and learning at a maximum level.
Think about it. When you weigh animated video training against the old-school ways, there’s no contest. Businesses that build a library of training videos will be farther ahead of their peers who don’t use video for training. Animated videos offer more flexibility, hold the viewer’s attention, and can be tailored to fit the audience’s needs perfectly.
So, if you’re looking to step up your training game, why wait? Let’s work together to craft content that doesn’t just inform, but genuinely resonates. With the changing landscape of training methods, businesses diving into video training aren’t just staying updated – they are leading the pack. Let’s make sure you’re one of them.
See you in front of the camera!